October 13, 2011Social customers are people who buy from your company and actively promote it online. They may be any place within the life cycle. These customers are extremely valuable. When they mention your brand to their community, they provide social proof that your company, products, and services are good. Their value doesn’t stop there. These customers [...]
Read the full article → June 16, 2011Long ago in a galaxy far away exceptional customer care kept people coming back for more. Companies worked overtime to wow their customers. Adages like “the customer is always right” were corporate rules to live by. Then things changed. Companies became less focused on delivering exceptional experiences and customers cared less about having them. Sometimes [...]
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