Multichannel

The Death of Social Media (and the Birth of Something Better)

July 8, 2011

Social media is dying. The promise of a world where marketing is a conversation failed to deliver. Millions of blog posts, tweets, and Facebook likes can’t change the fact that social media as a stand-alone marketing channel doesn’t work. Let’s pause for a moment and give a hat tip to the people who have dedicated [...]

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Are your multichannel growth strategies missing the mark? (Part Two)

September 9, 2008

Your growth strategy has to be aligned with your target customers’ priorities or it is destined to fail. You can conduct surveys, use focus groups, and monitor customer calls to find specific desires to fulfill. They may be right, or they may be just what that group was thinking about at the time.

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Are your multichannel growth strategies missing their mark? (Part One)

September 8, 2008

Probably, if your company has a traditional business model. There are two problems with most growth strategies. The first one is the fact that marketing teams develop them. It isn’t that the gurus don’t know their business. They do. Ask them anything about marketing and they can usually provide the correct answer. And, if they don’t know the answer, they know where to find it.

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