Marketing

How to Enable the New Twitter Design

December 9, 2011

Twitter has had a makeover. They have redesigned the site with a new look, brand pages, and improved functionality. Whether or not this effort to remain relevant in the social media world will work remains to be seen, but the new design is worth a look. According to their announcement, they will slowly roll out [...]

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5 Social Media Strategy Red Warning Flags

December 7, 2011

Is the time your marketing team spends creating killer content a good investment? Or, is it a huge waste of resources? Calculating the return on investment from social media activity isn’t simple cause and effect. Influencing people to use their money to buy your products and services is a process that includes establishing trust, generating [...]

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How to Grow Your Business in a Down Economy

December 2, 2011

Anyone can grow a business in a thriving economy. Separating people from their money is easy when there is a steady flow of income and every economic news story promising more. Implementing successful growth strategies is more challenging when the economic environment includes the threat of lost income and little hope for new opportunities. Continuous [...]

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Why Hit & Run Customers Cost Money & Hurt Your Company

November 28, 2011

Today’s economic conditions require businesses to squeeze every penny out of each transaction. Doing this requires an in-depth understanding of customer behavior so that the marketing and service strategy optimizes the return. In our video “How to Get the Most out of New Customers”, I talk about the importance of recognizing hit and run customers [...]

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When Attack Comments are Cries for Help

November 18, 2011

Context is everything. Yesterday this point was driven home to me by a comment on my blog that suggested that I was better suited for government work. My first thought when I read the comment was “what is he thinking?” Fortunately before responding I realized that we were talking about two different things and both [...]

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