June 23, 2011Your customers expect a seamless shopping experience. They want to be able to cross channels and jump platforms at their convenience without having to re-introduce themselves to you every time they venture into a new area. From their perspective, you should recognize them where ever they happen to be. That expectation was more realistic in [...]
Read the full article → June 16, 2011Long ago in a galaxy far away exceptional customer care kept people coming back for more. Companies worked overtime to wow their customers. Adages like “the customer is always right” were corporate rules to live by. Then things changed. Companies became less focused on delivering exceptional experiences and customers cared less about having them. Sometimes [...]
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