Retail

F-Commerce Trap 2: Fragmenting the Customer Experience

June 23, 2011

Your customers expect a seamless shopping experience. They want to be able to cross channels and jump platforms at their convenience without having to re-introduce themselves to you every time they venture into a new area. From their perspective, you should recognize them where ever they happen to be. That expectation was more realistic in [...]

Read the full article →

How to Improve Customer Loyalty – Easy Trumps Exceptional

June 16, 2011

Long ago in a galaxy far away exceptional customer care kept people coming back for more. Companies worked overtime to wow their customers. Adages like “the customer is always right” were corporate rules to live by. Then things changed. Companies became less focused on delivering exceptional experiences and customers cared less about having them. Sometimes [...]

Read the full article →

Friday Favorites: Calls to Action, Twitter Followers and Facebook Fans, Mobile Marketing, and Customer Care

September 17, 2010

My favorite items for this week include a call to action, social media platform comparison, integrated marketing example, and customer care callout.

Read the full article →