SEO

SEO: The Third Pillar of Social Media

April 27, 2012

Social search is the most underutilized marketing tool available today. The combination of the search engine power with social network opinions works together to influence people’s buying decisions. Search results with social proof have more credibility. Natural search is one of the best ways to attract prospects and encourage customers to return to your website. [...]

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Integrated Marketing: 4 Reasons Social Media is Needed

April 24, 2012

Creating a successful integrated marketing strategy is a necessity in our multichannel marketplace. Silo management of marketing channels wastes resources and reduces results. The days are gone where dominating one or two channels was enough to grab market share. Capturing people’s attention requires multi-faceted campaigns that reach them wherever they happen to land. Understanding your [...]

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Selling Your Soul to Google One Piece at a Time

July 12, 2011

You can tell a lot about a company by the mission statement. Most focus on quality products and services. Some, like Ben & Jerry, look for the greater good in linked prosperity. And, then there is Google… You know you are in trouble when a code of conduct begins with “don’t be evil.” After all, [...]

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What Do Al Capone and Social Media have in Common?

May 19, 2011
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Al Capone terrorized Chicago for years before being brought to justice by Eliot Ness. Few people dared to challenge this ruthless gangster because he massacred at will. His reign of terror ended when he was sent to prison for tax evasion. It seems odd that a man who committed so many crimes in public would [...]

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