Social Media

Customer Acquisition: The Fourth Pillar of Social Media

April 30, 2012

Customer acquisition is the only pillar of social media that cannot stand alone. Brands can attract tens of thousands of fans and followers without ever acquiring a new customer or making a single sale attributable to the channel. Ouch! That’s scary to think about. Imagine all of the resources that have been invested in social [...]

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SEO: The Third Pillar of Social Media

April 27, 2012

Social search is the most underutilized marketing tool available today. The combination of the search engine power with social network opinions works together to influence people’s buying decisions. Search results with social proof have more credibility. Natural search is one of the best ways to attract prospects and encourage customers to return to your website. [...]

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Customer Service: The Second Pillar of Social Media

April 26, 2012

Delivering quality service is the cornerstone of every successful business. Start-ups can’t grow into sustainable enterprises without it. Established companies lose market share when service levels drop. The need for a good customer experience is well known and easy to declare. Identifying the specific characteristics required to meet people’s expectations is much harder and changes [...]

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Customer Retention: The First Pillar of Social Media

April 25, 2012

Keeping customers actively buying products and services is a key component of every marketing and service strategy. The longer people remain in the buying funnel, the greater their lifetime value and contribution to corporate profitability. People can easily shift loyalties with a click of a button in our global marketplace. This makes it much harder [...]

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Integrated Marketing: 4 Reasons Social Media is Needed

April 24, 2012

Creating a successful integrated marketing strategy is a necessity in our multichannel marketplace. Silo management of marketing channels wastes resources and reduces results. The days are gone where dominating one or two channels was enough to grab market share. Capturing people’s attention requires multi-faceted campaigns that reach them wherever they happen to land. Understanding your [...]

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