Social Media

Getting Social with Your Customers

October 13, 2011

Social customers are people who buy from your company and actively promote it online. They may be any place within the life cycle. These customers are extremely valuable. When they mention your brand to their community, they provide social proof that your company, products, and services are good. Their value doesn’t stop there. These customers [...]

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Who Holds the Keys to Your Company’s Community Center?

September 30, 2011

The most powerful asset of any company is the customer list. Inventory, buildings, computer systems, and location pale in comparison when compared to the value of the people who financially support your business. Being able to connect with your customers multiple ways is one of the top benefits of social media participation. Building satellite community [...]

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Where’s the Marketing Beef?

September 27, 2011

Wendy’s 1984 “Where the beef?” marketing campaign redefined the fast food landscape and introduced the brand to new group of consumers. The catchy phrase quickly became part of pop culture. Merchandising included t-shirts, coffee mugs, and even underwear. If you haven’t seen one of the commercials, click the video. It’s one of those things that [...]

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The Perfect Social Media Strategy

September 13, 2011

is the one that fits your corporate culture, endears your customers, and delivers a return on investment. What makes your strategy perfect?

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Lessons Learned: How to Use Twitter as a Marketing Tool

September 9, 2011

Active participation on the Twitter social networking platform is a time management black hole if you don’t have a well defined strategy and the discipline to execute it. Since joining the Twitter community in 2008, I’ve tested multiple strategies from being a twitterholic to a ghost. There have been lessons along the way. The biggest [...]

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