Social Media

How to Optimize Your Brand’s YouTube Channel

March 8, 2012

YouTube has a new design for channels. Conversion is mandatory. According to the support documentation, the new look “makes it easier for viewers to find and watch content.” It does a lot more than provide a consistent design. It severely limits the ability to create a customized look for brands that are not partners. Customization [...]

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Do Blog Comments Add Value or Drama?

March 6, 2012

The top three questions that I am asked about blogging are: Why don’t we get more comments? How do we get more comments? Should comments be turned on or off? The questions are understandable because so many of the early adapters to the social media channel have declared that comments are king. Maybe they are [...]

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How to Privacy-Proof Your Brand’s Social Marketing

February 28, 2012

Privacy concerns are a growing issue for marketers. While the number of people participating in social networking is rising, access to them is decreasing. According to a recent Pew study, 63% of adults with online activity maintain a social profile. When asked about privacy settings on the platform used most often, 58% are set to [...]

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Social Marketing is Service and Service is Social Marketing

February 27, 2012

The path to viral marketing is through the service department. It isn’t rocket science or magic. People don’t recommend mediocre service. If you want your customers to talk positively about your business, you have to give them a reason and some encouragement. Word of mouth marketing is based on quality service. The method for sharing [...]

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Top 10 Reasons Your Videos aren’t Viral

February 21, 2012

10. Your target audience is too small. If the only people in the world interested in your video are your parents, don’t expect millions of views. 9. You didn’t optimize for search. The search engine bots don’t read “video”. Add text filled with good keywords so your videos will show up for the right people. [...]

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