Strategy

SEO: The Third Pillar of Social Media

April 27, 2012

Social search is the most underutilized marketing tool available today. The combination of the search engine power with social network opinions works together to influence people’s buying decisions. Search results with social proof have more credibility. Natural search is one of the best ways to attract prospects and encourage customers to return to your website. [...]

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Integrated Marketing: 4 Reasons Social Media is Needed

April 24, 2012

Creating a successful integrated marketing strategy is a necessity in our multichannel marketplace. Silo management of marketing channels wastes resources and reduces results. The days are gone where dominating one or two channels was enough to grab market share. Capturing people’s attention requires multi-faceted campaigns that reach them wherever they happen to land. Understanding your [...]

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How Transparent should Your Business Be?

April 18, 2012

If everyone knows your business, you don’t have one. Yielding to the cry for complete corporate transparency is the first step down a slippery slope that leads to your company’s failure. The question that needs to be asked in every boardroom is “how transparent do we need to be?” The best response is that your [...]

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Answer These Five Questions before Launching a Marketing Campaign

January 10, 2012

How much money was wasted last year on marketing campaigns that didn’t deliver tangible results? If the truth were told, it was probably the most wasteful year in marketing history. New channels created a competitive frenzy of one-upmanship to see who could deliver the most viral content with little regard to bottom line management. Proven [...]

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5 Social Media Strategy Red Warning Flags

December 7, 2011

Is the time your marketing team spends creating killer content a good investment? Or, is it a huge waste of resources? Calculating the return on investment from social media activity isn’t simple cause and effect. Influencing people to use their money to buy your products and services is a process that includes establishing trust, generating [...]

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