Viral

Where’s the Marketing Beef?

September 27, 2011

Wendy’s 1984 “Where the beef?” marketing campaign redefined the fast food landscape and introduced the brand to new group of consumers. The catchy phrase quickly became part of pop culture. Merchandising included t-shirts, coffee mugs, and even underwear. If you haven’t seen one of the commercials, click the video. It’s one of those things that [...]

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How to Capitalize on Great Content with a Long Marketing Tail

November 16, 2009

Creating great content doesn’t guarantee that anyone will read it. The marketing puzzle requires more pieces to attract visitors to your site. Long marketing tails come when content, community, search engine optimization (SEO), and demand work together. Sometimes, a long tail is a surprise. When that happens, expand your reach by capitalizing on it.

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Do You Own Your Marketing Message or Are You Just Another Fish in the Pond?

June 19, 2009

When marketing trends start to go viral, it is tempting to jump in. It is natural to want your message to match the hot theme of the day. This is especially true when it looks like everyone is leaving you behind. But, if your presentation and actions aren’t in alignment with the message, you may do more harm than good.

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Why Direct Mail Still Works in a Social Media World

May 20, 2009

Many purveyors of social media have declared that traditional marketing is dead. In their minds, direct mail was the first casualty in the battle between viral and old school sales tools. Their rally cry “Stop marketing and start engaging” is gaining traction as companies seek new ways to generate revenue without increasing costs.

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5 Tips for Using Newton's Second Law to Create Marketing Snowballs

May 12, 2009

Newton’s second law is the most powerful of the three. His formula, F = ma (where F is applied force, m is mass, and a is acceleration), says that the more force, the more acceleration. The way it works is obvious when you think about objects, but how does it apply to business?

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