Wowing Customers

Customer Service: The Second Pillar of Social Media

April 26, 2012

Delivering quality service is the cornerstone of every successful business. Start-ups can’t grow into sustainable enterprises without it. Established companies lose market share when service levels drop. The need for a good customer experience is well known and easy to declare. Identifying the specific characteristics required to meet people’s expectations is much harder and changes [...]

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How to WOW! Customers the Adidas Way

January 17, 2012

Wowing customers isn’t as hard as one might think. It doesn’t require over the top service or free everything. It is as simple as managing expectations and delivering on the promises made. Adidas does that well. When my son needed new basketball shoes, he searched his favorite brands for the perfect shoe. His first request [...]

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