MOI – Marketing & Operations Integration

How Twitter's Plan Will Change the ecommerce Playing Field & What You Need to do to Get Ready

June 22, 2009

The New York Times Bits blog outlines twitter’s plan for shopping advice and enable purchasing. If you are a consumer looking for the best value, this news ranks high on the “how cool is that? I can’t wait!” chart. If you run a company providing goods and service, you better start getting ready. Now. Your world is about to change.

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Why Your Website & Order Management System Have to Speak the Same Language (or, How I Ended Up Being a Fool)

April 29, 2009

Dialects are funny things. They make two people speaking the same language sound completely different. And, if you aren’t careful, the message is lost is translation. In a social environment, miscommunication can be amusing. In your company’s processes, not so much.

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The Problem with Operations & How to Fix it

April 14, 2009

It doesn’t matter whether you are a single channel company or multichannel business; there is a problem with operations. Marketing is cool. If you are a marketing person, almost everyone thinks that you are cool. Of course, they’re probably thinking Super Bowl ads and supermodels when you actually do data analysis, but you get the cool job award.

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Who’s Playing the Lead in Your Company’s World Stage?

March 31, 2009

The leading characters vary by company. When a company chooses only one or two dominating roles, they tend to become self-centered. Their dark side overtakes the stage, encroaching on other players.

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How to Improve Your Marketing Return in 90 Days

March 30, 2009

If you had 90 days to improve your company’s return on investment (ROI), where would you start? Reducing costs is usually the first thought, followed quickly by increasing sales. Both are good short-term solutions. If you want to make a long-term difference, integrate your marketing and operations departments.

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