Operations

The Problem with Operations & How to Fix it

April 14, 2009

It doesn’t matter whether you are a single channel company or multichannel business; there is a problem with operations. Marketing is cool. If you are a marketing person, almost everyone thinks that you are cool. Of course, they’re probably thinking Super Bowl ads and supermodels when you actually do data analysis, but you get the cool job award.

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How to Stay Out of the Inventory Management Money Pit

April 2, 2009

Inventory management is simple if you are a psychic. All you have to do is gaze into your crystal ball to see which items are hot and which ones are not. If you know how to do this, then move on along. There is nothing for you here. But, if it seems that your profits are continually falling into the inventory money pit, let’s fix it.

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Motivating Customers 101: Is Your Marketing Message Consistent from Promotion to Transaction?

February 24, 2009

Humans require motivation to act. It is a simple and true fact. If you want people to do something, you have to create an environment that compels them to do it. Marketing has the challenge of inspiring to people to buy. Operations have the challenge of encouraging them to do it economically. It is confusing and annoying when the two have conflicting messages.

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Simple Isn’t Easy, But it Works!

November 14, 2008

If my inbox is to be believed, Geico’s slogan “so easy a caveman can do it” is contagious. Every thing from CRM (customer relationship management) to multichannel marketing is tagged as easy.

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Low Tech Solutions in a High Tech World

August 13, 2008

In a world filled with gadgets and gizmos, all problems seem designed for high tech solutions. But, sometimes, the best answer is low tech or no tech.

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