Operations

Just 1 Thing: The Backorder Effect on Marketing

March 5, 2010

Your marketing is less effective because people have become disillusioned with your company. Every promise is judged by your failure to deliver. If you don’t have a relationship with the inventory management team, you won’t have a clue that there is a service issue.

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How to Make Your Holiday Dreams Come True

September 23, 2009

Summer is officially over. Holiday is just around the corner. Are you ready to make your dreams come true? Or, are you hunkering down, waiting to see what happens? A great holiday season (translation: profitable) is yours if you take the following steps:

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Why Buying Lunch for Your Marketing, Operations, & IT Team Leaders is the Best Money You’ll Ever Spend

July 9, 2009

Does information and ideas flow freely through your organization? Or, do your departments keep to themselves? If your marketing, operations, and IT departments aren’t working well together, it’s because your corporate culture places a higher value on departmental performance than teamwork.

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Why Your Website & Order Management System Have to Speak the Same Language (or, How I Ended Up Being a Fool)

April 29, 2009

Dialects are funny things. They make two people speaking the same language sound completely different. And, if you aren’t careful, the message is lost is translation. In a social environment, miscommunication can be amusing. In your company’s processes, not so much.

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The Problem with Operations & How to Fix it

April 14, 2009

It doesn’t matter whether you are a single channel company or multichannel business; there is a problem with operations. Marketing is cool. If you are a marketing person, almost everyone thinks that you are cool. Of course, they’re probably thinking Super Bowl ads and supermodels when you actually do data analysis, but you get the cool job award.

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