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16 Numbers that Matter to Your Business

February 24, 2012

A few years ago I met with a marketer who was trying to bring his company out of a slump. He didn’t understand why customers weren’t responding to promotions. When I asked what analysis he had available, he responded, “We know everything there is to know about our business. I’m 5’10”. If you stack our [...]

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Is Foodzie the next Netflix?

December 16, 2011

Foodzie, the Artisan food company has a story. Actually, it has lots of stories. The food, the vendors, the founders, and the business model all have a story (or ten) to tell. There are so many stories to be told, the company launched a search for a head storyteller to share all of the tales [...]

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Don't Get Lost on Your Way to the Bank

February 15, 2011

When was the last time you updated your business intelligence reporting system? If it wasn’t in the last year, you are making decisions that affect the life of your company with outdated information.

Your customers have more choices than ever before. Their activity and performance has changed more in the last five years than in the previous fifteen. If you are using the same data and tools to monitor and measure, you may be missing key components.

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Customer Life Cycle Part 3: How to Keep Newbie Customers from Eating Your Profits

January 21, 2011

It used to be that when your company received the first order from a new customer, it was a test. You were being tested on quality, responsiveness, and delivery. Every thing was new to the person making the purchase and the handling of the order determined whether or not there was a second order.

Things have changed. You are still being tested, but the first order doesn’t always mean the start of a new relationship.

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Expect the Best from Your Customers – You Might Just Get It

October 29, 2010

Expectations are a funny thing. You often receive exactly what you expect. It doesn’t matter whether you expect the best or the worst. This is especially true when the expectations are applied to people’s behavior.

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