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Is Foodzie the next Netflix?

December 16, 2011

Foodzie, the Artisan food company has a story. Actually, it has lots of stories. The food, the vendors, the founders, and the business model all have a story (or ten) to tell. There are so many stories to be told, the company launched a search for a head storyteller to share all of the tales [...]

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Don't Get Lost on Your Way to the Bank

February 15, 2011

When was the last time you updated your business intelligence reporting system? If it wasn’t in the last year, you are making decisions that affect the life of your company with outdated information.

Your customers have more choices than ever before. Their activity and performance has changed more in the last five years than in the previous fifteen. If you are using the same data and tools to monitor and measure, you may be missing key components.

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Customer Life Cycle Part 3: How to Keep Newbie Customers from Eating Your Profits

January 21, 2011

It used to be that when your company received the first order from a new customer, it was a test. You were being tested on quality, responsiveness, and delivery. Every thing was new to the person making the purchase and the handling of the order determined whether or not there was a second order.

Things have changed. You are still being tested, but the first order doesn’t always mean the start of a new relationship.

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Expect the Best from Your Customers – You Might Just Get It

October 29, 2010

Expectations are a funny thing. You often receive exactly what you expect. It doesn’t matter whether you expect the best or the worst. This is especially true when the expectations are applied to people’s behavior.

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Why You should Listen to the "Direct Marketing and Email Marketing is Dead" Crowd

October 22, 2010

Quantitative analysis of response rates, sales, average order, inquiries, conversion rates, acquisition, retention, lifetime value, lifespan, and attrition requires more than an opinionated blog post or 140 characters. It requires analytical skills that that takes intensive study and due diligence to acquire. You can’t spend a few hours learning how to use a free tool to become an expert.

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