Ebooks for Growing Your Business

Finding the right answers at the right time can make the difference between success and failure. Our ebooks are written to provide the needed answers without hype or fluff. If your social media strategy needs a jump start or your emails need a boost to get to your subscribers or your channels need integration, we have a guide for you.

Marketing to the Customer Life Cycle

How to Identify & Retain Your Best Customers

The direct marketing industry made capturing information about customers a science. Good marketing teams projected response rates and sales within 20% of the final results. Great marketing teams narrowed their analysis down to less than 10%. Campaign projections provided bankable results before ecommerce became a viable channel.

The Internet changed everything. It turned the world into a global marketplace, allowing companies to economically expand their territory. The mid to late 1990’s were an exciting time as direct marketers jumped into the new channel. Imagining an endless supply of customers was exhilarating.

Prior to the Internet, prospects were carefully targeted. Customers acquired typically stayed for a full lifespan. This is one of the reasons that the marketing teams could project sales with such accuracy. Online marketing changed the playing field. Instead of companies identifying prospects likely to become long term customers, people found products to fulfill immediate needs. Some become the customers of yesteryear, but many are hit & runners. They have limited needs for the products or services.

Identifying customer types as soon as possible improves profitability because it reduces the money invested in non-performing shoppers. After finding the hit & run shoppers in other audits, I started looking for other oddities in buy patterns. It is this research that lead to identifying the different types of customers and how they move from first purchase to last. The research was conducted over decade with a variety of clients across multiple industries. Product lines and services change but customer types remain consistent.

“Marketing to the Customer Life Cycle” is a guide for identifying customer types before they break the bank.

Start Identifying Your Best Customers Now

How to Optimize Your YouTube Brand Channel

YouTube Cheat Sheet

Presenting a consistent look across marketing channels is important for both corporate and personal brands. YouTube’s customization is limited to four different layouts, unique background color, and custom background image. The ability to apply a theme or change colors within the YouTube content frame is gone. Variations to the new standard are reserved for partners.

If your budget doesn’t include the thousands of dollars required to be a partner, take heart. While the ability to customize is limited, you can still optimize your channel using the built in features and a custom background image. All it takes is a little creativity and knowledge. This guide provides all of the details needs to create a branded background.

Tips for optimizing your channel for search engine visibility and providing links to your website or blog are also included. It is a quick read packed with the information you need to maximize your brand’s exposure.

Start Getting More From YouTube Right Now

Social Media 4 Direct Marketers

How to make social media work for your business

How profitable is your social media strategy? Does it improve customer relationships? Or, are you just now thinking about jumping in?

Social media provides an excellent opportunity to increase sales and strengthen customer relationships if you don’t get caught in the traps. Learn from people who are integrating it into their traditional marketing strategy. Throughout the guide, you’ll see real examples of companies using social media to improve customer relationships and grow their business.

Equally important to what the guide includes are the things you won’t see in it. There are no promises of unlimited free publicity, wealth acquired by chatting, or unproven tips and tactics. Everything in the guide has been tested and proven to work.

We are so confident that you will find this guide an invaluable tool for your social media strategy planning and execution, that we’re offering a 100% money back guarantee. If you don’t like it, just ask for your money back. We know that you’re busy, so we’re giving you 60 days to decide. Take your time, test some ideas, and see if they work. If you’re unhappy, let us know that you want a refund. It’s that simple.

“It’s not a matter of if your company will use social media, it’s a matter of when. In this useful guide, Debra Ellis describes precisely where and how direct marketers can add social media to their existing communication efforts.

From tools and techniques to success metrics and resource requirements, this is an indispensable field manual you’ll refer to again and again and again.”

Jay Baer, Social media strategist and co-author of The NOW Revolution.

Optimize Your Social Media Strategy Now

Email Marketing Best Practices – 100 Delivery No No’s

How to Skip the Spaminators & Get Emails to Your Customers

How much revenue are you losing due to undelivered emails?

Internet service providers are facing intense pressure to stop the onslaught of malicious mail. They are responding with stronger filters that block marketing messages too. The only way you can increase the deliverability of your email campaigns is to know how the filters work and follow best practices to minimize your risk.

“Email Marketing Best Practices 100 Delivery No No’s” is a quick study reference guide for avoiding the spaminators. It is a must have for every email marketing director. It’s guaranteed to increase your delivery rate if you follow the best practices and avoid the triggers.

Get More Emails Delivered Now

The New Rules of Multichannel Marketing

Redefining Business in a Micro-Marketing Economy

Why do your customers stop buying?

Do you ever wonder why some customers purchase once or twice and then disappear? They seemed happy with their purchase and your service, but then they don’t come back. There are no orders, no returns, nothing. It is as if they fell off the face of the earth and took your $27 acquisition cost with them.

Is it the economy? Or, something lurking inside your company?

Have you noticed that your best customers and products are losing value? Is your average order declining while your costs are rising? The rules of business have changed. Consumers are empowered. You need to change your strategy if your company is going to grow and prosper.

You can’t win if you don’t know the rules. This guide introduces the rules along with examples (good and bad) of how others are adapting to our new multichannel world.

Get Started on Your Integrated Strategy Now