How Transparent should Your Business Be?

April 18, 2012

If everyone knows your business, you don’t have one. Yielding to the cry for complete corporate transparency is the first step down a slippery slope that leads to your company’s failure. The question that needs to be asked in every boardroom is “how transparent do we need to be?” The best response is that your [...]

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Welcome to Social Media 2.0 – Premium Features and Big Budgets

April 16, 2012

Shhhh! Don’t look now but, social media is starting to look a lot like traditional marketing. The days where all marketers had equal access to features and community members are gone. Advertising rates and special benefits reserved for companies with big budgets are here to stay. The level playing field where marketers were only limited [...]

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The Social Media Certification Program

April 12, 2012

Staying on top of the ever-changing social media landscape and integrating it into your marketing mix is a challenge for even the most savvy marketers. Penton Education Services has created a program designed to ease the transition from “should we be in social media” to “look how well our strategy is working.” One of the [...]

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How to Make Deal-of-the-Day Sites Work for Your Business

March 22, 2012

The deep discounts offered by Deal-of-the-Day sites like Groupon and LivingSocial are especially appealing to cash-strapped consumers in a tough economy. In theory, they introduce your business to people who become lifelong customers. In reality, they attract people looking for one-off deals that allow them to get the most for their money. Bargain seekers can [...]

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New Media: Marketing Opportunity or Replacement?

March 20, 2012

A few months ago someone abandoned a pregnant cat close to our farm. She found her way to our barn. No one noticed her until the litter of six kittens had matured enough to wander around searching for food. In my perfect world, cats would never be around me. Their dander stimulates every allergic reaction [...]

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