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Does your marketing & social
strategies work together?
They can now!
The Integrated Marketing Toolkit
A
Six-pack Set of Best-Selling Guides and Membership in our Interactive Group
for the Unbelievably Low Price of $99
Social Media, Direct Marketing, Multichannel Marketing, and Email all in one
toolkit
Includes membership in our interactive
group so you can get answers to your social media and direct marketing
questions
Great marketers are increasingly integrating their
messages across channels to provide consistency for their customers. It
isn't an easy process, but it delivers higher response rates and lower
costs. If you are ready for the next step, the one that increases your ROI, let us show you the shortcuts
we've found through helping our clients.
Which comes
first, optimizing your email program or your social media strategy? It's the
modern "chicken or egg" question. The reality is that you need a
comprehensive multichannel strategy to give your business a competitive
edge. You don't have time to invest in branding. You have to deliver sales
and profits.
This means that you have to implement multiple strategies simultaneously.
If you have
a team of marketers working for you, it's simply a matter of giving them
direction. But, if you're doing it yourself, it's anything but simple.
The time
required to research new tactics and implement them into your marketing
strategy is extensive. There's plenty of information available online, but
how do you know what works or doesn't?
Our
guides provide more than theory and hype.
They include
examples of successful strategies so you can learn from the people who are
doing it well. Every tip or tactic is tested and proven, giving you
shortcuts to effective solutions.
Whether you
are looking to start participating in social media, want to optimize your
emails, or are looking for multichannel marketing strategies, they'll help
you find the way.
They've
already helped many companies improve their sales, customer care, and
profitability. This is the first time that we've bundled them
together. (For those who know us well, yes, it's a test. We haven't decided
how long we're going to keep them as a bundle at less than $10 each, so you
need to order now.)
The guides
included in this bundle are:
Social Media 4 Direct Marketers
Social Media 4 Direct
Marketers is a smart start
introduction to effective implementation and measurement of an integrated
marketing strategy that includes social media and direct marketing.
The world of
social media is confusing and contradictory. Stories of idea viruses
spreading like wildfire generating a never-ending revenue stream at minimal
cost are bewitching. All it takes is a few key influencers to start the
process and your company will be the talk of the world.
You’ve read
the stories and think that there’s a chance that social media is right for
your business. Then you hit the brick wall of questions:
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Which is better facebook or
myspace?
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How do I use twitter?
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Why does it seem that everybody
is saying direct marketing is dead when it generates sales for my business
every day?
-
How do I make money using
social media?
-
What exactly is social media?
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How do I measure social media
to see if it’s worth the investment?
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What if I do something wrong?
- Where do
I start?
- How do I
integrate social media with my other marketing tools?
It’s enough
to make you run screaming in the opposite direction or sit paralyzed in fear
of failure. But, then you see your competitor’s invitation to become a fan
on facebook and follow them on twitter. You know you need to do something or
you’ll be left behind, but what?
Social Media 4 Direct Marketers…
...is the
definitive guide
for people who want bankable results, not just followers, friends, and fans.
Social Media 4 Direct Marketers isn't a hype-filled ebook about how
the Web 2.0 world replaces traditional marketing. It is a systematic
approach for creating a social media presence that enhances your direct
marketing. It begins with an introduction to the Web 2.0 world and ends with
how to integrate your online presence with your direct marketing channels.
You’ll
learn:
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Why every company needs a
social media strategy
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How to create the best strategy
for your company
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Where to look for your
customers online
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How to set realistic goals,
objectives, and expectations
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What and when to measure
-
How to measure the unknown
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Who should participate
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The four levels of
participation
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Which tools to use to maximize
productivity and effectiveness
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How social media used correctly
reduces marketing and operational costs
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Fun ways to liquidate
overstocks and discontinued inventory
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How to find the right mix of
social media and direct marketing
- And more…
Throughout
the guide, you’ll see real examples of companies using social media to
improve customer relationships and grow their business.
Equally
important to what the guide includes are the things you won’t see in it.
There are no promises of unlimited free publicity, wealth acquired by
chatting, or unproven tips and tactics. Everything in the guide has been
tested and proven to work.
You
can chat forever without increasing revenue or improving relationships. You
have to have a strategy that includes call to actions, efficiency, and
metrics. Let this guide show you the way.
Testimonial
“This 90-page eBook is brilliantly executed and chock full of excellent
examples of how successful companies are integrating traditional direct
marketing with new social media opportunities.
Debra has clearly outlined the process that marketers must go through to
integrate effectively, starting with a vision of your community and
considering your company’s corporate culture, and provides detailed advice
on metrics and analytics.
She takes you logically through the four levels of social media
participation, and provides added bonus tips and advice to readers.
I highly recommend this guide to any marketer in the Direct Marketing field,
and any marketer looking to better understand how best to integrate direct
marketing with social media.”
-
Lisa Petrilli
Executive Marketing Consultant
The New Rules of Multichannel
Marketing
A Guide
to Customer Behavior in a Multichannel
Market
Why do your customers stop
buying?
Do you ever wonder why some customers purchase
once or twice and then disappear? They seemed happy with their purchase and your
service, but then they don’t come back. There are no orders, no returns,
nothing. It is as if they fell off the face of the earth and took your $27
acquisition cost with them.
You think that perhaps it was a pricing issue, so you
offer them a discount. No response. Maybe it was the shipping costs or the
traffic, so you offer them free delivery. No response. Maybe it was the product,
so you double-check your quality control. Everything is perfect.
Perhaps it is simply the way of today’s world.
Businesses are being bombarded with hit-and-run customers. They come and go,
quickly jumping from one company to another and another. But, wait! You have
customers who come back time after time. What makes them stay? Where do the
others go? And, more importantly, how do you get them back and keep the next
generation from leaving?
Is it the economy? Or, something lurking inside
your company?
Have you noticed that your best customers and
products are losing value? Is your average order declining while your costs are
rising? The rules of business have changed. Consumers are empowered. You need to
change your strategy if your company is going to grow and prosper.
Introducing The New Rules of Multichannel
Marketing: A Simple Guide for Growth and Profitability
You can't win if you don't know the rules. This
guide introduces the rules along with examples (good and bad) of how others are
adapting to our new multichannel world.
Each rule has a "Getting Started" section to help
you begin the evolution from the Information Age to the Age of Empowerment.
Start using the changing market to your advantage
Promotional marketing isn't enough to engage
empowered consumers. They require a
360° approach
that includes every department and touch point. Marketing and service have
evolved from departmental to corporate functions. This special guide:
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Explains why the power of choice affects
your business even when you don't increase consumer options.
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Identifies the six types of customers and why
they are important to your company.
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Encourages disruptive thinking because your
biggest corporate threat may not include your competitors.
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Explains
why your best customers and products are losing value.
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Presents strategies for re-inventing your
business model.
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Includes specific examples of companies
navigating the global marketplace.
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Provides tips for inspiring change in your
organization.
Testimonial:
"I just happened to be embarking on an ambitious overhaul of our e-commerce
business with a new ecommerce engine, website, and an expansion of the
products when the New Rules of Multi Channel Marketing came across my desk. I
don’t have great deal of spare time pour over every item that comes my way. A
quick scan of the piece quickly turned into a more thorough reading and
re-reading.
I
found the piece to be a perfectly timed and insightful tool to “gut-check” the
decisions and new directions my company is taking. I encountered passages that
sparked new ideas I could immediately apply to my business and I found other
parts challenged my thinking and cause me to course-correct some of my
approaches. The information imparted was presented in a concise, humorous, and
immediately deployable format. I look forward to reading future articles from
Debra. "
Craig Smith
Owner of Scrapinsanity.com
Email Treasure Map
Are your email response
rates improving with every send?
Email marketing is the most
effective tool in your workshop. It is also the most under utilized.
Learn
the step-by-step system that our clients use to improve deliverability, open
rates, response, & ROI. We've even included test results so you can see what
worked and what didn't. Before you know it, you will be an email
marketing superstar! .
How would
your business change if you increased the effectiveness of your email marketing
by 10% or more?
Does your
email marketing program need a makeover? If your
response rates, average order, click throughs, and sales are holding steady or
declining, then the answer is "yes." If your opt outs, bounces, and spam
reports are increasing, then it is "yes", again.
Email
messaging is the most powerful tool in your marketing arsenal. Used correctly, it
improves your relationship with customers, generates sales, and minimizes
operational challenges.
In
today's competitive and changing environment, maximizing the return from every
resource is critical. This usually requires a complete makeover which is time
consuming and expensive. Fortunately, overhauling your email program is cost
effective and efficient. And, it is simple, if you have a guide.
Our testing of different
strategies gives you a head start.
While the
best tests are the ones you conduct yourself, getting started can be a
challenge. What do you test first? How should you test it? When is the best time
to test? These questions are just a few to ask before you start your makeover.
We have
been through the trial and error stage. Using the lessons we learned, we
developed an action plan to streamline the process. It helps our clients improve
their email campaigns. It will help you, too.
Our tests
have shown:
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How to
improve open rates by adding personalization.
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The optimal position for
subscription information to reduce spam reports without increasing opt outs.
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How to segment customers to
improve response
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Optimal times for sending
emails.
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How often to send emails.
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The best soft marketing
techniques
The Email Treasure Map
includes specific results and the steps required to determine your company's
best strategy.
Here's your
chance to break away from your competition and make your customers lifetime
buyers.
Spam Triggers
Are your emails being
scrapped before they make it to your customers and prospects?
Spaminators are lurking behind
every corner these days. They are the automated tools used by Internet Service
Providers and your customers to prevent unwanted emails. Even if your customers
have opted in using a double opt-in, your emails are being scrutinized by the
spaminators. They block every email that has any hint of unsolicited
correspondence. It is impossible for them to tell the difference between
legitimate opt-in content and real spam because the same words the motivate your
customers to buy are also used by spam artists.
Choosing the right balance and
placement of trigger words significantly improves your deliverability. Our
guide provides a detailed instructions for avoiding being blocked by
spaminators. It includes:
-
How spaminators work to block
emails even when your customers have whitelisted your company.
-
Best practices for getting your
emails to their intended recipients
-
Style and content triggers
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The top words that activate
spaminators
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Different types of spaminators
This guide pays
for itself with the first email that increases deliverability. Don't wait for
your emails to be blocked. Use this guide to make sure that you are following
the best practices to get your emails past the 800 pound gorillas.
10 Hidden Signs Your Company is
Sinking
Signs that companies are in
trouble are evident long before they affect the bottom line. Knowing where
to look makes the difference between a soft hit and a fatal wound.
This guide includes the top
ten warning signs and tips for keeping them from sinking your company. In a
turbulent economy, you need every edge you can find. Stopping a slip before
it becomes a slide is the best way to stay on top of things.
There is a bonus with this
information. When you learn to recognize the warning signs, you can watch
for them in your competitors. You'll see weaknesses you can manipulate to
encourage their customers to become yours.
The Reality Check
Manifesto
The More Things
Change...
…the
more they stay the same.
Our marketing world is changing faster than the speed
of light. Every day brings exciting new tools to connect with customers and
prospects. It's tempting to embrace the new social media world while leaving the
old one behind. After all, there are plenty of people claiming that the way we
used to connect with customers is outdated and obsolete.
Yes, some things are changing, but others remain the
same. Failure to find the balance between old tactics and new tools leads to
catastrophic results. This manifesto is a call to action for management teams to
move beyond the hype and find the best mix of channels and services for their
customers, employees, and shareholders.
Because, when
everything works together for all participants, satisfaction, growth, and
profitability follow.
Important reasons why you should buy these guides right now:
Customer expectations are
changing. Your customers are looking for everything to work together
to provide exceptions experiences. If you aren't providing them, your
competition will.
Every
customer contact, whether it is by email, direct mail, or social media,
needs to be optimized. Attention spans are shorter than ever because
people are subjected to a media blitz every waking moment. You have to
establish a solid relationship with your customers or they'll forget about
you with the next marketing message.
Your
customers are already actively participating in social media.
They’re looking to be involved in online communities. Every day that you
delay you’ve lost opportunities to improve relationships.
Your
competition is moving ahead. It takes time to build a community. The
companies that establish a presence and actively engage their customers have
a competitive advantage.
You
can't depend on a booming economy to grow your business.
Our economy is unpredictable and scary. If you want to grow your company,
you have to have an effective strategy that creates long term relationships.
In
addition to the six guides, "Social Media 4 Direct Marketers" has
a Bonus Section worth the price of the guides by itself. It
includes:
Best
Practices – Tips and tactics for making your entry into social media
effective and efficient.
Pitfalls
to Avoid – Use these tips to avoid mistakes others have made.
How to
Manage Friends, Fans, & Followers – The quality of your community
has a direct effect on the success of your strategy. Follow these guidelines
to avoid missteps.
Eight
Steps to Selling Social Media to Decision Makers – You can’t succeed
with a strategy you can’t sell. These steps pave the way to approval from
senior management.
When and
What to Schedule – Scheduling updates improves your efficiency, but it
can alienate your community. Choosing the right updates and times to
schedule is critical to your effectiveness.
Frequently Asked
Questions
Why are
you offering six guides for $99?
We know that when something seems too good to be true, it usually indicates
that there is a catch. Not here. We are direct marketers. We test
everything. We want to know which is better, volume or price. If you prefer
to pay more, we'll let you. Click here to
order individual guides at full price.
Do these
guides have theories or practical solutions? Both. Every theory that is
presented is proven or debunked. The guides have practical solutions that
have been tested by us or our clients. If a tactic doesn't work, we'll tell
you.
What
happens if I don't like the books? That's the beauty of the 60 day money
back guarantee. Just email us at
admin@wilsonellisconsulting.com within 60 days and we'll give you a full
refund. It's that simple. We can make this offer because we know that you
will make a lot more than $99 if you use the ideas within the books.
When I
read e-books, I often end up with more questions than answers. Okay,
technically this isn't a question, but it comes up a lot. If you have
questions, we have answers. Email us. Tweet us. (@wilsonellis)
Just ask. We'll answer. (And, we won't make you wait for months before we do
it.)
I'm a
good marketer so why should I buy these guides? Because they have
results from tests that we've run within them. They'll save you time,
inspire you to think differently, and guide you into areas that will move
your company to the next level.
Which
guide is the best? Seriously? That's like asking us which child we
prefer. The guides are all wonderful, but they are different. You'll find
that some days, the Email Treasure Map is the perfect fit. Others,
Social Media 4 Direct Marketing answers your burning questions. They
will become your most valuable ally.
How long
are they going to be available as a bundle at this great price? We aren't sure. The original
idea was that we would run the test for a week, but we know that people need
all of the guides to make their marketing programs deliver the best return
on investment. We'll continue to offer these guides as a bundle, but the
price may increase. Don't miss this opportunity to get it all for only $99. You'll kick
yourself if you don't. We're providing you with proven tips and tactics for
jump-starting your integrated marketing strategy. We did the research and
testing so you can skip the heavy lifting and go straight to the profits.
Integrated Marketing Toolkit:
$99
Added Bonus!
Membership in exclusive LinkedIn
Social Media 4 Direct Marketers Group
This group is dedicated
to helping you get the answers and direction you need to create an effective
integrated strategy. Membership is limited to the people who have purchased
copies of the PDF guide from Wilson & Ellis Consulting. Once you join, you
can ask questions or provide answers from your experience.
Our goal is an
interactive community helping each other navigate a constantly changing
business environment. There'll be weekly updates along that way on strategy,
tools, and tactics to help you successfully manage an integrated marketing
approach.
Purchase
Details:
Format:
All six guides are ebooks in
a digital format (PDF).
Payment:
Credit card or e-check in US dollars. Choose from using PayPal or direct
processing.
Guarantee:
100% money back guarantee.
If you are unhappy with the guide for any reason just let us know within 60
days of your purchase and we’ll issue a full refund.
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| Social Media 4 Direct
Marketers
|
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| The New Rules of Multichannel
Marketing |
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| The Email Treasure Map |
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| Spam Triggers |
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| 10 Hidden Signs Your Company
is Sinking |
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| The Reality Check Manifesto |
|
|
Bonuses |
|
Best Practices |
|
|
Pitfalls to Avoid |
|
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Managing Friends, Fans, & Followers |
|
|
Eight Steps to Selling Social Media to Decision Makers |
|
|
When and What to Schedule |
|
Buy Now:
100% Money
Back Guarantee
(If you don't like it, email us within 60 days and we'll refund your money) |
$99
|
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