Why do your customers stop buying?

Do you ever wonder why some customers purchase once or twice and then disappear? They seemed happy with their purchase and your service, but then they don’t come back. There are no orders, no returns, nothing. It is as if they fell off the face of the earth and took your $27 acquisition cost with them.

You think that perhaps it was a pricing issue, so you offer them a discount. No response. Maybe it was the shipping costs or the traffic, so you offer them free delivery. No response. Maybe it was the product, so you double-check your quality control. Everything is perfect.

Perhaps it is simply the way of today’s world. Businesses are being bombarded with hit-and-run customers. They come and go, quickly jumping from one company to another and another. But, wait! You have customers who come back time after time. What makes them stay? Where do the others go? And, more importantly, how do you get them back and keep the next generation from leaving?

Is it the economy? Or, something lurking inside your company?

Have you noticed that your best customers and products are losing value? Is your average order declining while your costs are rising? The rules of business have changed. Consumers are empowered. You need to change your strategy if your company is going to grow and prosper.

Introducing The New Rules of Multichannel Marketing: A Simple Guide for Growth and Profitability

You can't win if you don't know the rules. This guide introduces the rules along with examples (good and bad) of how others are adapting to our new multichannel world.

Each rule has a "Getting Started" section to help you begin the evolution from the Information Age to the Age of Empowerment.

Start using the changing market to your advantage

Promotional marketing isn't enough to engage empowered consumers. They require a 360° approach that includes every department and touch point. Marketing and service have evolved from departmental to corporate functions. This special guide:

• Explains why the power of choice affects your business even when you don't increase consumer options.

• Identifies the six types of customers and why they are important to your company.

• Encourages disruptive thinking because your biggest corporate threat may not include your competitors.

• Explains why your best customers and products are losing value.

• Presents strategies for re-inventing your business model.

• Includes specific examples of companies navigating the global marketplace.

• Provides tips for inspiring change in your organization.

Table of Contents

Preface: How to Use this Guide

Introduction: Why Do Customers Leave?

Rule 1: Leave Everything Better than You Find It

Rule 2: Disrupt Business as Usual

Rule 3: Your Best Customers & Products are Losing Value

Rule 4: Use the Shopping Experience to Keep Customers Coming Back

Rule 5: Design Business Processes & Systems to Improve Customer & Employee Satisfaction

Conclusion: Create Your Own Masterpiece

Order Now:

Choose to buy the guide or the combo pack.

The Guide:

Special Price: $49 ($99 Value)       

The Combo Pack (Best Value! You won't believe what we are including. Read on...)

The combo pack includes The New Rules of Multichannel Marketing, Social Media 4 Direct Marketers, and our Auditing Your Operations & Establishing Internal Benchmarks workbook.

The workbook eases the pain and expedites the process of developing a customized analytical system. When you complete it, you will have:

• An understanding of the numbers that drive your business. It includes key information from all channels.

• Benchmarks to identify opportunities and challenges. (This is your early warning system. It will let you know about downward trends before they hit the bottom line.)

• The cost of fulfilling your orders. The new economy means that costs have to be aligned with sales. If you don't know how much it costs to fill your orders, how can you insure profitability?

Bonus: Email support to help you establish your benchmarks for 30 days after you purchase the combo pack. We know how it feels when you start a new initiative. Every thing seems perfectly clear until you start applying to your business. We want to help you get on the right track.

Special Introductory Price: $99 ($398 Value)  

If you have any questions or need additional information, please email Debra Ellis at dellis@wilsonellisconsulting.com

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