Wilson & Ellis Consulting Multichannel Magic
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Wilson & Ellis Consulting Multichannel Magic
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A Simple Guide for Growth and Profitability Why do customers leave? Do you ever wonder why some customers purchase once or twice and then disappear? They seemed happy with their purchase and your service, but then they don’t come back. There are no orders, no returns, nothing. It is as if they fell off the face of the earth and took your $27 acquisition cost with them. You think perhaps it was a pricing issue, so you offer them a discount. No response. Maybe it was the shipping costs or the traffic, so you offer them free delivery. No response. Maybe it was the product, so you double-check your quality control. Everything is perfect. Perhaps it is simply the way of today’s world. Businesses are being bombarded with hit-and-run customers. They come and go, quickly jumping from one company to another and another. But, wait! You have customers who come back time after time. What makes them stay? Where do the others go? And, more importantly, how do you get them back and keep the next generation from leaving? Is it the economy? Or, something lurking inside your company? Have you noticed that your best customers and products are losing value? Is your average order declining while your costs are rising? The rules of business have changed. Consumers are empowered. You need to change your strategy if your company is going to grow and prosper. Introducing The New Rules of Multichannel Marketing: A Simple Guide for Growth and Profitability You can't win if you don't know the rules. This guide introduces the rules along with examples (good and bad) of how others are adapting to our new multichannel world. Each rule has a "Getting Started" section to help you begin the evolution from the Information Age to the Age of Empowerment. Start using the changing market to your advantage Promotional marketing isn't enough to engage empowered consumers. They require a 360° approach that includes every department and touch point. Marketing and service have evolved from departmental to corporate functions. This special guide:
Table of Contents Preface: How to Use this Guide Introduction: Why Do Customers Leave? Rule 1: Leave Everything Better than You Find It Rule 2: Disrupt Business as Usual Rule 3: Your Best Customers & Products are Losing Value Rule 4: Use the Shopping Experience to Keep Customers Coming Back Rule 5: Design Business Processes & Systems to Improve Customer & Employee Satisfaction Conclusion: Create Your Own Masterpiece Order Now: Special Introductory Price: $49 ($99 Value) If you have any questions or need additional information, please email Debra Ellis at dellis@wilsonellisconsulting.com "I just happened to be embarking on an ambitious overhaul of our e-commerce business with a new ecommerce engine, website, and an expansion of the products when the New Rules of Multi Channel Marketing came across my desk. I don’t have great deal of spare time pour over every item that comes my way. A quick scan of the piece quickly turned into a more thorough reading and re-reading. I found the piece to be a perfectly timed and insightful tool to “gut-check” the decisions and new directions my company is taking. I encountered passages that sparked new ideas I could immediately apply to my business and I found other parts challenged my thinking and cause me to course-correct some of my approaches. The information imparted was presented in a concise, humorous, and immediately deployable format. I look forward to reading future articles from Debra. " Craig Smith Owner of Scrapinsanity.com
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Understanding how to grow your company in the global market.
"a perfectly timed and insightful tool"
Craig Smith Owner of Scrapinsanity.com
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