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Broaden Your Team's Horizons
Spring is here! It is time to shake off the winter
doldrums and energize your company. Encourage your team to broaden their
horizons by expanding their knowledge. People with long-term professional
relationships naturally evolve to similar patterns of thoughts and action.
This significantly limits corporate and personal potential. The best way
to shake it up is to introduce new ideas, concepts, and possibilities.
There are two ways to revitalize the organization.
First, you can bring someone in with a different perspective. This can be
a key employee, consultant, or vendor. Second, you can send your employees
to seminars, conferences, or back to school. New knowledge is a great way
to generate energy and excitement.
Knowledge is power when its
application increases value. Knowledge without application is interesting,
but it does not increase sales and profitability. Before you invest in
external resources or training, calculate the return on investment (ROI).
Our industry offers some of the best
professional growth opportunities in conferences and seminars. Speakers
will readily share information that can be leveraged into benefits. The
challenge is to find the best candidates to attend so the maximum benefits
can be realized. Every conference has attendees that consider it a
mini-vacation from their office and family. These candidates will be
eliminated if you require all attendees to:
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Submit
a proposal detailing their objectives. They must be specific and
applicable to the candidates current job function.
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Conduct training sessions for the rest of the staff. Everyone will
ultimately benefit from the conference.
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Find
one idea that can be implemented to generate a ROI for the expense of
attendance. The cost should include travel, accommodations, and
conference fee.
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Plan
in-person meetings with current and potential new vendors. This is an
excellent opportunity to improve existing relationships or start new
ones.
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Attend at least one
session outside their own area of responsibility. It will help bridge
departmental gaps.
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