Social Media 4 Direct Marketers

Social Media 4 Direct Marketers: How to Transform Conversations into Results

Are you losing opportunities to move your customer relationships to the next level?

You know that you need to participate in social media because your customers and competitors are there. Maybe you've ventured into the arena, logging hundreds of hours planning, tweeting, and posting with little to show for it. If so, you're probably wondering if you should stop the madness.

Or, maybe you're still a spectator. You've been watching for the right time to jump in, but it's starting to look like everyone is so far ahead you'll never catch up.

Reality: You can chat forever without increasing revenue or improving relationships. You have to have a strategy that includes call to actions, efficiency, and metrics.

Myth Two: People expect you to be online 24/7 to respond to their questions and comments.

Reality: People expect what you train them to expect. If you tell them when you are online, they'll expect you at those times. You can even schedule informative tweets as long as you respond to questions and comments on a regular basis.

Reality: Social media works when it is integrated with other marketing tools. Without them, there are no conversions or customer care. Conversation is your only reward.

Here's your chance to break out of the conversation mold and start converting browsers into buyers.

Social Media 4 Direct Marketers is a smart start introduction to effective implementation and measurement of an integrated marketing strategy.

The world of social media is confusing and contradictory. Stories of idea viruses spreading like wildfire generating a never-ending revenue stream at minimal cost are bewitching. All it takes is a few key influencers to start the process and your company will be the talk of the world.

You’ve read the stories and think that there’s a chance that social media is right for your business. Then you hit the brick wall of questions:

It’s enough to make you run screaming in the opposite direction or sit paralyzed in fear of failure. But, then you see your competitor’s invitation to become a fan on facebook and follow them on twitter. You know you need to do something or you’ll be left behind, but what?

...the definitive guide for people who want bankable results, not just followers, friends, and fans. Social Media 4 Direct Marketers isn't a hype-filled eBook about how the Web 2.0 world replaces traditional marketing. It is a systematic approach for creating a social media presence that enhances your direct marketing. It begins with an introduction to the Web 2.0 world and ends with how to integrate your online presence with your direct marketing channels.

Throughout the guide, you’ll see real examples of companies using social media to improve customer relationships and grow their business.

Equally important to what the guide includes are the things you won’t see in it. There are no promises of unlimited free publicity, wealth acquired by chatting, or unproven tips and tactics. Everything in the guide has been tested and proven to work.

We are so confident that you will find this guide an invaluable tool for your social media strategy planning and execution, that we’re offering a 100% money back guarantee. If you don’t like it, just ask for your money back. We know that you’re busy, so we’re giving you 60 days to decide. Take your time, test some ideas, and see if they work. If you’re unhappy, let us know that you want a refund. It’s that simple.

Social Media 4 Direct Marketers is written by a direct marketer with years of experience who knows how to test cause and effect and used that knowledge to test social media. You know the difference between testing and theory because good direct marketers test everything. They measure the results, and, they adapt their strategy to maximize their return on investment.

The guide is designed so you can cut through the hype and get to the benefits of an integrated strategy. It focuses on creating the best strategy for your company, instead of copycatting your competition. Whether you are brand new to social media or have been dabbling in it for a while, it will help you move your engagement to the next level.

Your customers are already actively participating in social media. They’re looking to be involved in online communities. Every day that you delay you’ve lost opportunities to improve relationships.

Your competition is moving ahead. It takes time to build a community. The companies that establish a presence and actively engage their customers have a competitive advantage.

The FREE Bonus Section is worth the price of the guide by itself. It includes:

Best Practices – Tips and tactics for making your entry into social media effective and efficient.

How to Manage Friends, Fans, & Followers – The quality of your community has a direct effect on the success of your strategy. Follow these guidelines to avoid missteps.

Eight Steps to Selling Social Media to Decision Makers – You can’t succeed with a strategy you can’t sell. These steps pave the way to approval from senior management.

When and What to Schedule – Scheduling updates improves your efficiency, but it can alienate your community. Choosing the right updates and times to schedule is critical to your effectiveness.

The introductory price won’t last forever. One reviewer said, “Overall, this is a fantastic resource you have put together. Well worth the price.”, thinking that the price was $99. For a limited time, we’re offering Social Media 4 Direct Marketing with the bonus section at only $49. If it saves you one hour of time, it has more than paid for itself. We know it will save you a lot more than that because we did all the testing for you.

The bonus offer makes a good thing even better. For $10 more, you get The New Rules of Multichannel Marketing, a guide to customer behavior in a multichannel market.

Start using the changing market to your advantage

Promotional marketing isn't enough to engage empowered consumers. They require a 360° approach that includes every department and touch point. Marketing and service have evolved from departmental to corporate functions. This special guide:

Explains why the power of choice affects your business even when you don't increase consumer options.
Identifies the six types of customers and why they are important to your company.
Encourages disruptive thinking because your biggest corporate threat may not include your competitors.
Explains why your best customers and products are losing value.
Presents strategies for re-inventing your business model.
Includes specific examples of companies navigating the global marketplace.
Provides tips for inspiring change in your organization.

Format: "Social Media 4 Direct Marketers" and "The New Rules of Multichannel Marketing" are eBooks in a digital format (PDF).

Guarantee: 100% money back guarantee. If you are unhappy with the guide for any reason just let us know within 60 days of your purchase and we’ll issue a full refund.